After five months of distribution throughout central and northern New Jersey, East Coast Beer Co. Owners are proud to announce that its beer, Beach Haus® Classic American Pilsner, will now be distributed by Harrison Beverage. This long-awaited partnership will expand the distribution of East Coast Beer Co.’s craft beer into the southern-most counties of New Jersey.
Harrison Beverage, family owned since 1956, will extend Beach Haus® Classic American Pilsner’s reach to Cape May, Cumberland, Atlantic, Salem and Gloucester Counties. The folks at Harrison Beverage are eager to implement fun and exciting tactics to market and promote the second craft beer in their portfolio.
“I love ‘em,” referring to John Merklin and Brian Ciriaco, East Coast Beer Co. co-owners, said Dean Harrison, Chairman and CEO of Harrison Beverage. “I love the beer and we are doubly excited to be adding them to our portfolio. We are really pumped up and feel fortunate to have the brand and look forward to doing a great job marketing the beer.”
WHO: East Coast Beer Co. teams up with Harrison Beverage
WHAT: Beach Haus® Classic American Pilsner
WHEN: December 6, 2010
WHERE: Cape May, Cumberland, Atlantic, Salem and Gloucester Counties
After three years spent crafting their pre-Prohibition style beer, Beach Haus® Classic American Pilsner was proudly introduced to the market this past September. Since Beach Haus® Classic American Pilsner’s debut, the craft beer has been distributed throughout northern and central New Jersey. Over the last six months, John “Merk” Merklin and Brian “Really Sharp Guy” Ciriaco have been developing relationships with various distributors that are in line with their brand values and market strategy, ensuring that whomever they partner with can accurately market and sell their true American product – a pre-prohibition style pilsner, made with all-American ingredients, including Mt. Hood Hops.
Dean Harrison, Chairman and CEO, and his sister Brett Matik (Matik is her married name), Vice President, have been running the family business as a duo for the last ten years. The company was started by their grandfather, Harry Harrison, when he bought a bankrupt beer distributor in 1956. Over the last fifty-four years, Harrison Beverage has grown from a single warehouse in Atlantic City to a $43.4 million dollar company with two large facilities in Atlantic City and Pleasantville, 80 employees, a fleet of 69 vehicles and the drive to continue to grow.
“From day one South Jersey, including the Shore counties of Atlantic and Cape May, was a very important market to us,” said John Merklin. “We needed a distributor that was not only well established and experienced, but also enthusiastic about the product and the task of helping to build the brand. We feel Harrison Beverage fits the bill in every way.”
“We are very excited to be partnering with Harrison Beverage,” said Brian Ciriaco.
Aspiring to become a pillar of industry at the Jersey Shore, two local guys are realizing their dream, despite the economy, and fueling their love of craft beer and the Jersey Shore. It’s in the Haus!
For more information, visit http://www.beachhausbeer.com.